Why Youneeq is so popular
Another publisher (Newscorp) announcing the building of a recommendation tool. Engagement is key to revenue for internet publishers as revenue follows engagement. All the ad-tech in the world means nothing if your site visitors aren’t consuming your content at acceptable levels.
Current systems being developed are more reactive to the audience in nature and lean heavily on AB testing, trending lists etc… At the baseline most users will see the same recommendations.
Youneeq on the other hand is more proactive to the individual reader and uses machine learning algorithms to make its recommendations. Meaning all users will see different recommendations tailored to them specifically.
Like a snow flake no two Youneeq recommendations are the same.