“The proliferation of devices (smartphones, tablets, smart TVs) and data (social, likes/interests) has created a perfect storm for the creation of personalized news and content. What would have seemed like science fiction only a few years ago, consumers are demanding today. Some of the largest and most sophisticated internet content companies have responded aggressively (i.e. CNN/Zite, AOL/editions, Yahoo!/Livestand, Google/Propeller). For other publishers, the time is now. The value for start-ups will be using this data to power technology that can create the most relevant, personalized user experience, which will create value for users, publishers and advertisers, and has the potential to open up new business models and ad formats that don’t exist today.”
– Michael Klein, Investment Analyst at Canaan Partners <http://www.canaan.com/>
