Uncovering Hidden Efficiency

Uncovering hidden efficiency: computers today are slow—really slow. That might sound like an odd statement considering the incredible ways they build virtual worlds, can churn

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Content is King

“Content is King” was the credo of online publishers in the early days. However, despite all of the initial talk about the value of content

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The Economic Sense of Personalization

The world’s largest content creators and distributors—Netflix, YouTube, and Amazon—rely on personalization to drive consumption. As Netflix’s Carlos Gomez-Uribe and Neil Hunt explained, “If we create

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